The wellness and beauty industry has always been known to be at the forefront of innovation and reinvention. Similarly, this year too has no exception. From offering a gamut of beauty services to hyper-personalized skincare, AI cosmetics solutions to developing smart devices, beauty providers always try to tame the market by offering something new and exciting for users so that an enriching customer experience can be obtained. On-demand beauty service apps that make getting ready easier than going out.
Below, we have gathered few trends where tech and beauty are collaborating:
Ensure Success with White Label On-Demand App for Beauty Service
Beauty giants all over the world are seeing sales decline due to changing consumer preferences, tastes, and nimble competitors. The hit of the COVID-19 crisis has been weak and led to widespread store closures. However, there are still some beauty services giants who did not fail to make that big hit. Responding positively to the crisis with brands switching their services or solutions to on-demand not only the need of the hour but also the only ways to prevent your vanished business.
Smart beauty devices are getting smarter
The research industry represents a sizable market share of more than $74 Billion in opportunities in global beauty devices. Driven by an increasing prevalence, skin disorders treatment, effects of hormonal imbalance on the skin, the boundaries are getting broader. It’s not merely a standalone app and devices that brands are more focused on when it comes to conquering the market. Brands are liking building connected beauty systems to personalize skincare treatment, gather data on shoppers, and encourage loyalty within brand powered skincare ecosystems.
For illustration, L’Oreal, a reputed name in the beauty and wellness services is known for developing wearable sensors that keep a track of sun damage and skin pH levels is a progressive move. Other big industry players such as P&G, Johnson & Johnson, and Shiseido have unveiled their tech-enabled systems either by integrating with a mobile app or with IoT-powered systems. Beauty devices facilitate brands to offer increased personalization and data collection opportunities.
On-Demand Apps Breaking the Monotony
During these past months, the beauty industry has been in a weird place like most other things. Searches for at-home manicures, hair coloring, root touch-ups, spa soared like ever thought before. On-demand beauty services apps here managed to break up the monotony and gain the maximum market share. The beauty of on-demand beauty apps is that it sits inside the pocket and caters to every need within minutes by offering instant services.
Personalized On-Demand Beauty Service App
It will not come out as a surprise if very soon we will be reaping the benefits of on-demand services. Adding convenience and comfort, the native mobile apps catered to both Android and iOS are capable of providing quality services in real-time. These apps facilitate users towards managing customers, scheduling appointments, making payments via different methods. The features of apps are entirely dependent on the required custom solution by the beauty industry bearing in mind the customers’ satisfaction and streamline business operations.
Customer Experience Augmented reality
Augmented reality integrated for virtual try-on technology stack enables adding virtual images to real-life photos. Both Instagram and Snapchat use the augmented reality intelligent algorithm to detect buyers by analyzing 100 focal points to find facial borders. One of the key points to note here is that AI algorithms analyze data points around facial characteristics to map the makeup on one’s face. On the other hand, cosmetics brands continue to be investing in technologies and are aware of the fact that there is no best time than now. People are bored of sitting so entertaining them with virtual try-on apps opportune brands to win the customer’s attention and trust along with surplus in profits.
Voice Assistants
Amazon, Google & Apple have their own virtual assistants systems in place and there is no denying the fact that for big tech and beauty, integrating voice assistants brings forth massive opportunities. Beauty companies are looking to master voice assistants so that they can manage to do something unique and different for their brand to attain a top position for consumers. Sephora, a renowned name in the beauty industry has already partnered with Google Assistant to launch their app. Here users can book beauty services, take quizzes, and listen to beauty podcasts.
To summarise, beauty and tech are rapidly expanding and are increasingly intertwined. L’Oréal, Ulta, Shiseido, and other beauty conglomerates are on the voyage of making acquisitions to become tech-enabled. Google, Amazon, Facebook, and Apple are pursuing high margins in beauty through partnerships, e-commerce, and more. Beauty app development companies in USA are being consulted by startups as well as established businesses to join the fierce battle against taxi, delivery, and home services.
If you have already made up your mind and ready with the idea unique to your business, we are here to transform it into a reality. The most trusted beauty app development company in the USA, send us your project requirements and our development experts will be more than happy to help you.
Article Resource – https://zimblecode.com/top-6-trends-that-are-changing-the-face-of-beauty-industry/